OUR PASSION REACHES FAR BEYOND THE FARM TO BRING YOU THREE GENERATIONS OF QUALITY PRODUCE

About us

FRESH BERRY CO is the masthead of the farming, marketing and transport operations conducted by three generations of the Pettinella family. We originated in the Yarra Valley and our head office is still based at Coldstream. Our story is one of development and expansion without ever losing sight of, or respect for, the underlying principles and values that provided our foundations.

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 A brighter future

Fresh Berry Co have been on a sustainable journey since the 1990’s through our farming practices and environmental management. More recently, we recognise, that plastic reduction and eventual replacement should also be part of our sustainable journey. Short and long term goals are currently running in tandem as we transition to top seal plastic and compostable punnets for our berry and tomato lines.

 

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WE SEEK TO IDENTIFY AREAS ACROSS OUR OPERATIONS ON THE FARMS AND IN THE PACKING SHED WHERE WE CAN REDUCE OUR ENVIRONMENTAL IMPACT AND SIMULTANEOUSLY IMPROVE COMMERCIAL OUTCOMES.